By Andreas Schneider,René Schmidpeter

Das Standardwerk der Management-Literatur zu company Social accountability (CSR) bietet einen breiten Überblick über das Verhältnis zwischen Unternehmen und Gesellschaft: sixty seven ausgewiesene Autoren aus dem gesamten deutschsprachigen Raum zeigen in 50 Beiträgen das ganze Spektrum verantwortungsvoller Unternehmensführung auf. Der Band verbindet Insiderwissen mit wissenschaftlicher services und liefert Führungskräften leading edge Ansätze, um konsistente CSR-Strategien in Unternehmen zu entwickeln und dabei gezielt Wettbewerbsvorteile zu generieren.

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