By Stephen Brown

The purchasing, promoting, and writing of books is a titanic during which advertising and marketing looms huge, but there are only a few books which care for ebook advertising (how-to texts excepted) and less nonetheless on booklet intake. This leading edge textual content not just rectifies this, but in addition argues that faraway from being indifferent, the booklet company actually epitomises today’s leisure economic system (fast relocating, hit pushed, excessive pageant, swift technological swap, etc.).



Written by way of a powerful roster of well known advertising experts, many with adventure of the booklet alternate and all talented writers of their personal correct, Consuming Books steps again from the practicalities of publication advertising and takes a glance on the from a broader customer study point of view. inclusive of 16 chapters, divided into 4 free sections, this key textual content covers:



* a historic overview
* the customarily acrimonious marketing/literature interface
* the shoppers of books (from ebook teams to bookcrossing)
* a attention of the tensions that either literary kinds and agents feel.



With whatever for everybody, Consuming Books not just enhances the ‘how-to’ style yet presents the intensity that prior stories of ebook intake conspicuously lack.

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