By Stephen Brown

The purchasing, promoting, and writing of books is a titanic during which advertising and marketing looms huge, but there are only a few books which care for ebook advertising (how-to texts excepted) and less nonetheless on booklet intake. This leading edge textual content not just rectifies this, but in addition argues that faraway from being indifferent, the booklet company actually epitomises today’s leisure economic system (fast relocating, hit pushed, excessive pageant, swift technological swap, etc.).

Written by way of a powerful roster of well known advertising experts, many with adventure of the booklet alternate and all talented writers of their personal correct, Consuming Books steps again from the practicalities of publication advertising and takes a glance on the from a broader customer study point of view. inclusive of 16 chapters, divided into 4 free sections, this key textual content covers:

* a historic overview
* the customarily acrimonious marketing/literature interface
* the shoppers of books (from ebook teams to bookcrossing)
* a attention of the tensions that either literary kinds and agents feel.

With whatever for everybody, Consuming Books not just enhances the ‘how-to’ style yet presents the intensity that prior stories of ebook intake conspicuously lack.

Show description

Read or Download Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research) PDF

Similar publishing & books books

Cultural Factors in Economic Growth (Ethical Economy)

This quantity is the fabricated from the "Sixth Annual SEEP-Conference on monetary Ethics and Philosophy" at the topic of 'Cultural elements in financial development' held at Marienrode Monastry, Hildesheim, in April 1998. Our thank you visit our colleagues (including Avner Offner, whose paper couldn't be incorporated here), the employees on the monastry, and Professor Peter Koslowski of the Forschungsinstitut fUr Philo sophie Hannover, and editor of this sequence, for contributing to a truly stress-free convention and, we are hoping, an engaging selection of essays.

The Holocaust and Its Religious Impact: A Critical Assessment and Annotated Bibliography (Bibliographies and Indexes in Religious Studies)

This annotated bibliography offers a finished survey of writings concerning the Holocaust. The authors current an outline of themes together with Christian anti-judentum, anti-semitism, the ethical and spiritual reaction to the Nazi persecution and genocide of the Jews, and post-World struggle II responses to the Holocaust as they've got seemed within the hundreds of thousands of books and articles released at the Holocaust.

Die Konsumgesellschaft: Ihre Mythen, ihre Strukturen (Konsumsoziologie und Massenkultur) (German Edition)

Konsum ist längst mehr als nur ein Anhängsel der Produktion. Vielmehr ist er ein universales Zeichensystem geworden, in dem hedonistische Konsumwünsche und moralische Konsumkritik nebeneinander koexistieren. Insofern integriert Konsum die Gesellschaft und dient ihr zugleich als Spiegelbild, und er ist für die Einzelnen das ideale Medium der Selbst(er)findung.

Papers for Pay: Confessions of an Academic Forger

A irritating pattern faces schooling within the U. S. —not plagiarism yet educational forgery (students procuring and signing their names to paintings produced through others). This publication, through a former specialist forger, describes the adaptation among the 2 and offers case stories in addition to an exposé of the exchange.

Additional info for Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research)

Sample text

Download PDF sample

Rated 4.36 of 5 – based on 20 votes